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Nike Celebrity Endorsements

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... celebrity endorsements and hard sell tactics to gain a market share in this fast maturing market. Course Date of Submission "T.V. Advertising" Marketing success is almost always found in celebrity endorsements. We can take a look at Pepsi ads which have featured in the young market, these individuals are more likely to be influenced by a celebrity endorsement. sell one more unit of Product X. Celebrity endorsements, event sponsorships, come-ons, give aways, free trials, and restrictions on alcohol advertisements and the trite celebrity endorsement losing its appeal, the Busch Company has ...



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Sources list for NIKE CELEBRITY ENDORSEMENTS:

KAMINS, MICHAEL A., MERIBETH J. BRAND, STUART A. HOEKE, and JOHN C. MOE. 1989 "Two-Sided Versus One-Sided Celebrity Endorsements: The Impact on Advertising Effectiveness and Credibility." Journal of Advertising 18, : 4-10.
The Economic Impact of Michael Jordan

Steer, Toni. "The Atkins Diet: apparent endorsements by glamorous celebrities have boosted the popularity of this high protein, low carbohydrate diet." Practice Nurse, (2003): Nov, 44-47.
The Atkins Diet vs. the Drug, Xenical

Nike Inc. (1993). Annual Report, Beaverton, Oregon, USA. Nike Inc. (1994). Production Primer. Oregon, USA. Nike Inc. (1996) Nike Establishes Labor Practices Department, 2 October
The Nike Shoe Company

Nike Inc. (1993). Annual Report, Beaverton, Oregon, USA. Nike Inc. (1994). Production Primer. Oregon, USA. Nike Inc. (1996) Nike Establishes Labor Practices Department, 2 October
The Athletic Footwear Industry

Kasky V. Nike: Just the Facts (2004) Reclaim Democracy Website [Online] available at: http://reclaimdemocracy.org/nike/kasky _nike_ justfacts.html
The Nike Corporation

 

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