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Sports Advertising Effecting Teenagers

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... Today action sports are far more appealing for teenagers, especially teenage males, while traditional sports such as in new clients and target the sports niche. The advertising copy will read: ADVERTISING TO TEENS Advertising to teenagers is a big business, because teens buy more of many types of products than any other age group. including television advertising, advertising in movie theaters, advertising online, and advertising by mail. The broadcast on television" (Fox & Gerbner, 2000, p. 153). Clearly, advertising to teenagers is an important and vital part of the advertising market, and the most successful ...



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Sources list for SPORTS ADVERTISING EFFECTING TEENAGERS:

Worsching, Martha. "Sporting Metaphors and the Enactment of Hegemonic Masculinity: Sport and Advertising in the German Newsmagazine der Spiegel." Journal of Popular Culture 34, no. 3 (2000): 59+. Database on-line. Available from Questia, http://www.questi
Sports Sociology

Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/ Internet_Advertising/Advertising_23.htm Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/ Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004
The Cost of Advertising

Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32
Psychographics

Barton, Bruce. "ADVERTISING IS . . .." Department of Advertising, University of Texas Austin, 19 Aug 04. http://advertising.utexas.e du/research/quotes/Q100.html Barton, Bruce. "ADVERTISING IS . . .." Department of Advertising, University of Texas Austin, 19 Aug 04. http://advertising.utexas.e du/research/quotes/Q100.html
Politics of Advertising

Lancaster, Kent M. "Teenage exposure to cigarette advertising in popular consumer magazines: vehicle versus message reach and frequency." Journal of Advertising. 9/22/2003; Pp.
Alcohol and Cigarette Advertising

 

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