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Computer For Mass Communication

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... avoiding the biggest setback in the present mass use of the personal computers. (Apple Computer, Inc) desktop computer. A Notebook Computer A notebook computer is a battery- or AC-powered personal computer generally smaller than a briefcase. Unlike desktop also created `a bridge of communication between the elite and the masses within each national political community'. (36) (Geekie, Section 4). Both Levi Strauss and Dell Computers' mass customization offerings are based on the 2 Mass marketing versus direct appeals Mass marketing is clearly the superior strategy in marketing products such as computers. In the selection of computers, ...



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Sources list for COMPUTER FOR MASS COMMUNICATION:

Weiss R. 1970. Effects of mass media of communication. In Handbook of Community Psychology, ed. G Lindzey, E Aronson, 5:77-195. Reading, MA: Addison-Wesley.
Community Psychology and the Internet

Weaver, D.T., Oliver, M.B. (2000). Television Programs and Advertising: Measuring the Effectiveness of Product Placement Within Seinfeld. Paper Presented to the Mass Communication Division at the 50^th Annual Conference of the International Communication
Product Placement

McQuail, D. 1983. Mass communication theory. An introduction. London: Sage.
Communication Theory

Schudson, M. (1997). Why conversation is not the soul of democracy. Critical Studies in Mass Communication, 14, 297-309.
Technology, Democratic Participation and Community Building

Bucci, Dick (2004) The Real Key to Convergence: Understanding productivity and how IP Telephony makes a real difference. By Dick Bucci, Technology 05/04/2004 2005-04-21 Mass Communications
Globalization, Fractionalization and Convergence

 

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