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Low Fare Airlines

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... industry. It operates as a short-haul, point-to-point, low-fare, high frequency, low amenities airline committed to availability and high demand, the fares will be higher. Airlines must also take into account consumer variations when pricing fares. Basically, people fly for different evidenced in the American Airline promotion called the two for one fare. American Airlines searched for a way to combine offering lower fares and better service. Airlines can also add new flights to exciting new destinations, in an effort to offering lower fares and better service. Airlines can also add new flights to exciting new destinations, in an effort to ...



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Sources list for LOW FARE AIRLINES:

Michaels, D. (2002). BMI to Launch Low-fare Carrier, Entering a Crowded Marketplace. Wall Street Journal Online, January 11, 2002.
Adaptive Business-Level Strategies in Airlines

Buyck, Cathy. 2003. "Copycat tactics: Europe's large airlines are responding to the challenges posed by low-cost competitors with lower fares and simpler pricing." Air Transport World, 1 November. Database online, Highbeam Research, accessed 19 March 2004
KLM and Air France Merger

Cohen, A. Cheap flights reach greater heights: Business Travel Low-Cost Airlines. Financial Times. Issue: Oct. 23, 2001. Pp. 20.
Budget Airlines

Binggeli, U., Pompeo, L. (2002), "Hyped hopes for Europe's low-cost airlines", The McKinsey Quarterly, Vol. 4, pp. 87-97
The Airline Industry and British Airways

Mercer Management Consulting. (2002). "Impact of low cost airlines." [2]www.mercermc.com
Marketing Commercial Aviation

 

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